Welcome to The Graphics Effect, a creative venture initiated by Joanne O’Carroll, stemming from her unwavering dedication and love for the art of design. In 2003, Joanne earned her Diploma in Media Communications from CIT, setting the foundation for her career. She embarked on her professional journey as a graphic designer at Walsh Colour Print, where she fine-tuned her skills and gathered invaluable expertise in the domains of printing, design, and publishing.
Subsequently, Joanne assumed the role of a middleweight graphic designer at Mulvihill Media, a boutique design agency, where she managed numerous prestigious accounts. In 2013, Joanne took the decisive step of establishing The Graphics Effect, her own design studio. This empowered her to engage with clients at a more personal level, aligning her creative talents and astute business insights with their distinct needs.
Since then, Joanne has forged partnerships with a multitude of local and national businesses. Through her artistic prowess, she has helped these enterprises bring their unique visions to life by creating custom branding solutions, graphics, web designs, and an array of other services.
Design Services
Joanne works with clients to deliver the following design solutions:
Branding
Publications
Packaging
Wordpress Websites Design & CMS
Signage & Display
Social Media & E-Shot Campaigns
Approach
The Graphics Effect adopts the following approach when embarking on all design projects:
01
Commercial Awareness
With more than 20 years of professional engagement in a dynamic and business-oriented setting, Joanne has amassed a wealth of experience collaborating with clients spanning a wide spectrum of industries, encompassing hospitality, entertainment, medical, and retail. This extensive exposure has instilled in Joanne a sharp commercial acumen.
Furthermore, her experience extends to serving a diverse portfolio of enterprises, ranging from small and medium-sized businesses (SMEs) to fledgling startups. This background has equipped Joanne with a profound comprehension of the competitive landscape and the distinctive challenges faced by each entity within it.
These insights are not only recognized but also thoughtfully integrated into the development of every design project.
02
Relevant Design
Joanne places great value on cultivating fresh client partnerships. She takes a collaborative approach, prioritizing a comprehensive comprehension of her clients’ requirements before commencing any project. This entails a thorough information-gathering process, where she delves into her client’s business model, strategy, project expectations, budget considerations, and conducts pertinent market research. This meticulous groundwork precedes the commencement of the actual design work.
By following this method, Joanne ensures that the design solution is not just influenced by fleeting trends but is deeply rooted in and inspired by the core essence of the client’s business.
03
Creative Flair
The design process at The Graphics Effect hinges on a creative flair and a discerning eye for design. Combining a commercially sound and contextually relevant design philosophy with innovative design principles is integral to the smooth progression of any project. This synergy ultimately results in distinctive and visually striking design solutions that set your business apart in the current competitive landscape.
04
Flexibility
What distinguishes The Graphics Effect in the realm of design is its commitment to swift turnaround times and transparent delivery schedules. The ability to provide clients with a prompt delivery, all while maintaining the highest standards of quality, is the ultimate hallmark of The Graphics Effect’s approach.
Joanne’s extensive experience working with a wide array of businesses and industries has underscored the importance of flexibility and transparent communication when it comes to meeting deadlines. These elements are recognized as pivotal for fostering successful business relationships and are the very cornerstones upon which she takes pride in building her business.