Welcome to The Graphics Effect, a creative venture initiated by Joanne O’Carroll, stemming from her unwavering dedication and love for the art of design. In 2003, Joanne earned her Diploma in Media Communications from CIT, setting the foundation for her career. She embarked on her professional journey as a graphic designer at Walsh Colour Print, where she fine-tuned her skills and gathered invaluable expertise in the domains of printing, design, and publishing.

Subsequently, Joanne assumed the role of a senior graphic designer at Mulvihill Media, a boutique design agency, where she managed numerous prestigious accounts. In 2013, Joanne took the decisive step of establishing The Graphics Effect, her own design studio. This empowered her to engage with clients at a more personal level, aligning her creative talents and astute business insights with their distinct needs.

Since then, Joanne has forged partnerships with a multitude of local and national businesses. Through her artistic prowess, she has helped these enterprises bring their unique visions to life by creating custom branding solutions, graphics, web designs, and an array of other services.

Design Services

Joanne works with clients to deliver the following design solutions:

Branding

Publications

Packaging

Wordpress Websites Design & CMS

Signage & Display

Social Media & E-Shot Campaigns

Approach

The Graphics Effect adopts the following approach when embarking on all design projects:

01

Commercial Awareness

With more than 20 years of professional engagement in a dynamic and business-oriented setting, Joanne has amassed a wealth of experience collaborating with clients spanning a wide spectrum of industries, encompassing hospitality, entertainment, medical, and retail. This extensive exposure has instilled in Joanne a sharp commercial acumen.

Furthermore, her experience extends to serving a diverse portfolio of enterprises, ranging from small and medium-sized businesses (SMEs) to fledgling startups. This background has equipped Joanne with a profound comprehension of the competitive landscape and the distinctive challenges faced by each entity within it.

These insights are not only recognized but also thoughtfully integrated into the development of every design project.

02

Relevant Design

Joanne places great value on cultivating fresh client partnerships. She takes a collaborative approach, prioritizing a comprehensive comprehension of her clients’ requirements before commencing any project. This entails a thorough information-gathering process, where she delves into her client’s business model, strategy, project expectations, budget considerations, and conducts pertinent market research. This meticulous groundwork precedes the commencement of the actual design work.

By following this method, Joanne ensures that the design solution is not just influenced by fleeting trends but is deeply rooted in and inspired by the core essence of the client’s business.

03

Creative Flair

The design process at The Graphics Effect hinges on a creative flair and a discerning eye for design. Combining a commercially sound and contextually relevant design philosophy with innovative design principles is integral to the smooth progression of any project. This synergy ultimately results in distinctive and visually striking design solutions that set your business apart in the current competitive landscape.

04

Flexibility

What distinguishes The Graphics Effect in the realm of design is its commitment to swift turnaround times and transparent delivery schedules. The ability to provide clients with a prompt delivery, all while maintaining the highest standards of quality, is the ultimate hallmark of The Graphics Effect’s approach.

Joanne’s extensive experience working with a wide array of businesses and industries has underscored the importance of flexibility and transparent communication when it comes to meeting deadlines. These elements are recognized as pivotal for fostering successful business relationships and are the very cornerstones upon which she takes pride in building her business.

Customers Testimonials

Butler House, Kilkenny

“ I have worked with Joanne on many occasions in the last year on multiple projects for both properties in our group. Joanne is extremely easy to deal with and really listens to what we want, whilst bringing her creative expertise and input to the design. We have tasked Joanne with creating everything from flyers, to brochures,  ‘clean graffiti’ way-finding stencils to huge billboard size advertisements, and her attention to detail is second to none. I would highly recommend Joanne for any design work, big or small. She is reliable and has a great turnaround time too.”

Megan Stacey

Palmerstown House Hotel

“I have been working with Joanne from the Graphics Effect on many different projects, in many different towns and cities throughout the Country for the past two years. I have always found her work to be of excellent quality, with a punctual turnaround and a great eye for detail. Joanne is the first graphic designer that I have worked with that gets a concept instantly. There is no fumbling or hesitation and what she produces is always top quality. I would have no hesitation in recommending Joanne from The Graphics Effect for any project within any sector for graphic design.”

 Linda Blanchfield

Cloud 9 Wedding Photography

“Joanne is a pleasure to work with, very professional and highly competent. She knew exactly what I was looking for from day one. Joanne was able to convert my ideas into a finished logo that fully met my expectations. I’m really pleased with the branding she has designed for my wedding photography business. It express what I had in mind and much more. I’ve got many lovely comments about the Cloud 9 logo from my clients. I would recommend The Graphics Effect to anyone who is looking for a good graphic designer. Absolutely!”

Pawel Nowak

Park Place Apartments, Killarney

“Joanne has worked on numerous design projects for me of varied style and size. She is a pleasure to work with.  She will take a brief and add her input and ideas from a practical and aesthetic viewpoint. I would not hesitate to recommend Joanne as a design professional.”

Paul O’Neill

The Ross Hotel, Killarney

“Joanne’s combination of professionalism and creativity was exactly what we needed for our advert design work here at The Ross. Joanne was able to take on board my ideas and steer us towards a great end result. I feel Joanne understands our product very well and this is a fantastic plus”

Ciara Treacy

Portable Medical Technology

“Joanne worked with us prior to our innovation day pitch as part of the Healthbox Accelerator Programme. I was very impressed with the quality of her work and her attention to detail. Our pitch deck really stood out from the crowd on the big day thanks to her help. I would definitely recommend her work”.

Kevin Bambury

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